SEO (search engine optimization) employs practices that help optimize your website according to search engines and help it appear at the best position possible in search results. Both on-page and off-page SEO are of tremendous importance to any business in today’s internet dependent lives. In addition to guiding a website feature in search results, SEO also plays an important role in user experience around a website.
Google My Business (GMB) lets business owners enlist themselves on Google Maps and helps the listing appear in Google search results. One can add business details such as address, contact number, driving directions, website details and business hours. Google’s Knowledge Graph also picks information based on your My Business Profile.